Salesforce
Salesforce, Inc.
Salesforce is an enterprise CRM platform built around highly customizable sales, service and marketing clouds with a deep app ecosystem.
Free trialcrmsales
HubSpot Review
by HubSpot, Inc. · CRM Software
HubSpot is a customer platform combining CRM, marketing, sales, service and content tools. Its free CRM and modular 'Hubs' make it a common starting point for small and mid-sized B2B teams.
- Free plan:
- Yes
- Free trial:
- Yes
- Pricing model:
- freemium, per user, tiered
- Best fit:
- solo, small, midmarket
- Last researched:
- 2026-08-23
Who HubSpot is best for
- SMB and mid-market B2B teams wanting CRM plus marketing in one platform
- Teams starting free and scaling up
Who should look elsewhere
- Enterprises needing deep, highly customized sales workflows
- Teams wanting a single flat per-seat price
Key features
- Free CRM with contact, company and deal records
- Email marketing and marketing automation
- Sales sequences, meeting scheduling and quotes
- Service ticketing and knowledge base
- Reporting dashboards
- App marketplace with a large integration ecosystem
Strengths and limitations
Strengths
- Genuinely useful free CRM tier for early teams
- Marketing, sales and service data live in one system
- Large integration marketplace and partner ecosystem
- Relatively gentle learning curve for a platform of its scope
Limitations
- Costs rise steeply at Professional and Enterprise tiers
- Key automation and reporting features are gated to higher plans
- Contact-based pricing can grow faster than expected
- Deep customization still requires admin effort
HubSpot plans
Free Tools
See vendor site for current pricing
Free CRM with contact management, forms and basic email marketing; usage and seat limits apply.
Starter
See vendor site for current pricing
Removes HubSpot branding and lifts limits across the chosen Hubs.
Professional
See vendor site for current pricing
Adds automation, custom reporting and advanced features per Hub.
Enterprise
See vendor site for current pricing
Adds permissions, sandboxes and advanced governance.
Plan structure researched from official vendor sources; dollar pricing is published only after verification against the vendor's live pricing page. Always confirm current pricing on the vendor's site before purchasing.
Full pricing breakdownIntegrations
GmailOutlookSlackZoomSalesforceShopifyZapierGoogle Calendar
Common use cases
- Pipeline management
- Email marketing
- Marketing automation
- Sales sequences
- Service ticketing
Frequently asked questions
Sources
Reviewed by the SaaSVise Editorial Team. Published 2026-08-23. How we evaluate software
HubSpot comparisons
HubSpot alternatives
Pipedrive
Pipedrive
Pipedrive is a sales-focused CRM built around a visual pipeline, designed for small and mid-sized sales teams that want simplicity over platform breadth.
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Zapier
Zapier, Inc.
Zapier is a no-code automation platform connecting thousands of apps with trigger-and-action workflows called Zaps.
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